WordPress SEO

jaaadesign will map out the current functioning of your website’s SEO and will present it in a report that will be used as benchmark and foundation for the Content Marketing Plan.

Baseline

• How does your website’s SEO function at present time?
• Where do your customers come from?
• What is their behaviour?
• Strenghts and weaknesses of present situation?

Goals

• Determine direction
• Where are you now?
• What general changes are likely to occur within your business?
• How will these changes going affect your customers?

Climate

• How do other companies perform in the sector?
• What are the direct competitors?
• With what content they score high in search results?

General

• Investigate site structure
• Comprehensive implementation of microdata
• Add Facebook Open Graph, Google+ and Twitter Card Tags
• Optimize code, debugging
• Optimize loading speed

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Existing content

• Studying and optimizing content: can content be removed, merged or split?
• Rewriting pages and articles, add a search engine friendly markup
• Add meta tags, images tags, etc. etc.

New content

• Map out what content is missing
• In case of expansion: identify what content is to be added
• Create new content after researching competitors

 
NB. A summary for optimization of your website’s SEO would not be complete without the mention of the use of social media and conversion optimization, which are not included in the module WordPress SEO:

• Social Media
  One particularly effective way to attract new potential customers and increase conversion rates is the use of social media. We highly recommend to create Social media accounts that support the design of your website and to learn to use them effectively. More information about our module ‘SEO Plus’ can be found here.
• Conversion optimization
  How do your visitors behave once on your website? To what extent can changes made to design and function contribute to a higher conversion rate? Our module ‘Conversion Optimization’ (in production) will optimize your websites user experience through a/b testing. Read more about this topic in the article ‘Conversion rate optimization: hypothesise first, then test’ by Thijs de Valk.

1st quarter

1. Research status quo / Content Marketing plan outline
2. Preliminary market research of competition
3. General SEO optimization
4. SEO optimization of existing content to support the marketing plan
5. Give direction to the marketing plan with the use of new content

2nd quarter

6. Mid-measurement in order to determine the effectiveness of the changes, report
7. Possibly make small adjustments
8. SEO optimization of existing content to support the marketing plan
9. Extend the marketing plan with new content

3rd quarter

10. Create full report in order to determine to what extend goals have been reached, what was effective, and where a change is needed.
11. Completing market research on competition
12. Adjusting marketing plan to new information
13. SEO optimization of existing content to support the marketing plan
14. Give direction to the marketing plan with the use of new content

4th quarter

15. End of quarter: create final report

 
How to procede
From the 2nd year on, there are two possibilities to continue the module, namely:

1. The targets set were achieved and can be maintained with minimal effort: optimizing new content, monitoring and reporting quarterly. Cost from: € 300 per quarter.
2. The targets have not been fully achieved and/or new goals have been made, in which case it is recommended to repeat the cyclus of the first year.