Optimization & Content Marketing
Turn on your website with our WordPress SEO module!
WordPress provides a remarkable SEO out-of-the-box. The Genesis Framework and HTML 5 features take this a big step further. And if you’re really serious about the visibility of your business we present to you our module WordPress SEO!
Search engine optimization is a complicated topic that covers all aspects of your website, and many beyond. The purpose of this module is to set out a clear path to increase your findability and conversion. Below you will find an overview of our our approach, this summary however does not do justice to all the ins and outs of the process, please contact us for more information.
Module WordPress SEO
jaaadesign will map out the current functioning of your website’s SEO and will present it in a report that will be used as benchmark and foundation for the Content Marketing Plan.
Baseline
- How does your website’s SEO function at present time?
- Where do your customers come from?
- What is their behaviour?
- Strenghts and weaknesses of present situation?
Goals
- Determine direction
- Where are you now?
- What general changes are likely to occur within your business?
- How will these changes going affect your customers?
Climate
- How do other companies perform in the sector?
- What are the direct competitors?
- With what content they score high in search results?
General
- Investigate site structure
- Comprehensive implementation of microdata
- Add Facebook Open Graph, Google+ and Twitter Card Tags
- Optimize code, debugging
- Optimize loading speed
.
Existing content
- Studying and optimizing content: can content be removed, merged or split?
- Rewriting pages and articles, add a search engine friendly markup
- Add meta tags, images tags, etc. etc.
New content
- Map out what content is missing
- In case of expansion: identify what content is to be added
- Create new content after researching competitors
NB. A summary for optimization of your website’s SEO would not be complete without the mention of the use of social media and conversion optimization, which are not included in the module WordPress SEO:
- Social Media
One particularly effective way to attract new potential customers and increase conversion rates is the use of social media. We highly recommend to create Social media accounts that support the design of your website and to learn to use them effectively. More information about our module ‘SEO Plus’ can be found here. - Conversion optimization
How do your visitors behave once on your website? To what extent can changes made to design and function contribute to a higher conversion rate? Our module ‘Conversion Optimization’ (in production) will optimize your websites user experience through a/b testing. Read more about this topic in the article ‘Conversion rate optimization: hypothesise first, then test’ by Thijs de Valk.
- Research status quo / Content Marketing plan outline
- Preliminary market research of competition
- General SEO optimization
- SEO optimization of existing content to support the marketing plan
- Give direction to the marketing plan with the use of new content
- Mid-measurement in order to determine the effectiveness of the changes, report
- Possibly make small adjustments
- SEO optimization of existing content to support the marketing plan
- Extend the marketing plan with new content
- Create full report in order to determine to what extend goals have been reached, what was effective, and where a change is needed.
- Completing market research on competition
- Adjusting marketing plan to new information
- SEO optimization of existing content to support the marketing plan
- Give direction to the marketing plan with the use of new content
- End of quarter: create final report
1st quarter
2nd quarter
3rd quarter
4th quarter
How to procede
From the 2nd year on, there are two possibilities to continue the module, namely:
- The targets set were achieved and can be maintained with minimal effort: optimizing new content, monitoring and reporting quarterly. Cost from: € 300 per quarter.
- The targets have not been fully achieved and/or new goals have been made, in which case it is recommended to repeat the cyclus of the first year.
Costs
The costs of WordPress SEO are closely related to the size of the website and your business, in all cases we make a custom quotation. Due to the nature of SEO optimization WordPress SEO is purchased annually (not quarterly as are WordPress Maintenance and Maintenance Plus), price indication:
- General optimization website € 800 (once only)
- First quarter € 800
- Each following quarter € 300
Totaal
- Quarterly payments: €2500 total
- Annual payments, €150 discount: €2350 total
Possibility 2nd year, SEO maintenance
- Quarterly: €300
- Annual payments, discount €100: €1100
Note that the costs of our module Maintenance Plus (€200 annually) are waved when purchasing WordPress SEO!




